Website of the Hopping Forwards organization

Website is in development

DanceSyllabuses.com

What dance business practices are quite poor

Author: Kory

Date page was last modified:

October 29 2024

When it comes to dance competitions, those willing to spend bucketloads of $ are favored over those with more dance potential and of more modest means

No competitor takes the outcome of pay to win competitions seriously

When it comes to dance lessons, teachers can provide too little value relative to the cost of their service

What I think isn't worth spending any money on:

What I think is worth spending money on:

Reasons businesses charge a small fortune for what I claim has little to no value or too much for what I claim has value:

Studio directors hiring teachers that've little to no dance experience

It's not worth learning from a teacher that's less knowledgeable than the students taking that teachers class or merely "one step ahead" of the students of that class

Studio directors not investing into their business but expecting customers to

Might be a controversial take but I can't take a business seriously if the person running it doesn't

Signs that a business is cutting corners:

Studio directors not paying the person teaching the class

It's exploitative

Studio directors locking students in with non-refundable packages (e.g. 40 lessons for 3,000 AUD) and/or locking contracts (e.g. 52 AUD/per week for 3 months)

It's consumer unfriendly. Prefer the model of having weekly memberships with no lock-in as most students will continue doing lessons so long as the value is there, meaning there's a more predictable revenue stream for the business so lower prices can be charged but then if the student isn't satisfied, they're at most out of a week's worth of lessons

Studio directors not letting classes be rescheduled well in advance

It's unreasonable

Studio directors not making their prices public

It's dishonest and manipulative as once a potential customer enters the business, high-pressure sales tactics are used on them in an attempt to close a sale

Studio directors deciding to make all of the teachers working at the studio the same price when some are a lot less experienced, qualified, etc. than other teachers at and not at the studio

It's unreasonable

Teachers misrepresenting or overselling themselves

It's dishonest


[1] The Economics of Ballroom, p.91 [2] The Economics of Ballroom, p.96 [3] The Economics of Ballroom, p.123 [4] The Economics of Ballroom, p.228